Selected Concept
Final label design for Moab Brewery’s latest beer, an Imperial Pilsner coming in at a cool 8% ABV. Once known as “The Grand”, the Colorado river rules over its domain. Our Imperial Pilsner seeks to “rule its domain”. An American style Imperial Pilsner brewed with Pilsen malt and finished with Enigma hops.
Pairs wells with: river floats, mountain après and backyard BBQs.
Rejected Concept - Simple geometric landscape
Rejected Concept - Namesake Canyon’s topographical map
12 Pack Redesign
Using existing can art, this 12pack is a step toward a cleaner, simpler look and feel as the brewery looks to evolve the brand.