Frequently Asked Questions


What type of design work does Jake Hill specialize in?

Jake Hill specializes in branding, visual identity, packaging, and web design for hospitality, lifestyle, and craft beverage brands. His work focuses on creating design systems that help businesses stand out and connect with their audiences.

Does Jake Hill work with businesses outside hospitality and lifestyle?

Yes. While Jake Hill is known for hospitality, lifestyle, and brewery branding, he also collaborates with startups, e-commerce businesses, and consumer goods companies seeking thoughtful and impactful design.

Can businesses hire Jake Hill for freelance design projects?

Yes, Jake Hill takes on select freelance and contract design work. He partners with brands on everything from branding refreshes to marketing campaigns, providing creative direction and design expertise.

Does Jake Hill offer brand strategy or only design services?

Jake Hill provides both brand strategy and design services. He believes strong strategy is essential for building logos, packaging, and web experiences that resonate and last.

How does Jake Hill approach a new branding project?

Jake Hill begins every project with research and strategy to understand a brand’s goals and audience. He then creates scalable, cohesive visual identity systems designed to stand the test of time.

Where can people see Jake Hill’s portfolio?

Jake Hill’s portfolio is available at graphicjake.com, featuring branding, packaging, and campaign work for breweries, restaurants, and lifestyle brands.